. . . and still counting.  Over one thousand five hundred people from across East Texas have accepted the challenge to lose at least 5% of their starting weight and enjoy a healthier version of themselves in 2015. Way to go, East Texas! Now, we ask for your help.  We want to double our numbers […]


New Weighing Locations

Lighten Up East Texas continues to spread across the region.  Our staff has created new entry locations! This Saturday, anyone living in the Diana and Ore City area can register at the New Hope Baptist Church. Beginning next week, persons in Mount Pleasant can register at Northeast Texas Community College. Please help us spread word […]

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LUET is on Facebook . . .

Have you visited our Facebook page?  New content is posted daily, and important updates about the weight loss challenge are listed at Facebook.com/LightenUpEastTexas. Remember to “Like” our page and “Share” our page with your friends and family.  Help us register 5,000 East Texans before the end of February and motivate your network to join Lighten […]


Week One . . .

Lighten Up East Texas 2015 began last weekend at Broadway Square Mall, where nearly 500 people accepted our challenge.  People all over East Texas have also registered at our weighing locations established in over 20 counties. It is not too late to sign up!  View our “Registration” page, and learn where you can direct the […]


Tools for Success

Participants on Lighten Up East Texas are encouraged to consume nutritious meals and to follow an exercise regimen that will best fit your daily schedule and your lifestyle.  Two tools that are readily available are the FitCity 5-2-1-0 Program and the NuVal Nutrition Scoring System. Learn more about both by reading this past Saturday’s article […]

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Come out and join us today at Broadway Square Mall.  Post a selfie or take a pic of your weight loss team and post your photos on your social media accounts using the hashtag #LUETKickoff2015


24 Hours and counting . . .

Tomorrow is the official launch date for Lighten Up East Texas at the Broadway Square Mall in Tyler.  Everyone who registers at the mall on Friday evening or on Saturday afternoon will receive a free drawstring backpack, a personal wallet-sized weight tracker card, and a Door Prize Entry Card.  Our door prizes include: 10-$50 Brookshire […]


Join us in the warmth

Currently, the weather forecasts show that the Tyler area will not be receiving any inclement weather during the times when the Lighten Up East Texas Kickoff Event will occur at Broadway Square Mall. We are staying informed of any new developments to the forecasts.  As of now, the Kickoff weekend is still scheduled as planned […]


Door Prizes

All persons who are registered at the Broadway Square Mall in Tyler will be entered into random door prize drawings.  You do not have to be present to win, but you must ‘weigh-in’ either on Friday or on Saturday.  Return to the mainpage between now and Friday, so that you can find out what door […]


“Weigh-In” This Weekend!

Enter Lighten Up East Texas by joining us this weekend inside Broadway Square Mall in Tyler! On January 9, come to the J.C. Penney court inside the mall from 5pm until 8pm. On January 10, scales will be located in J.C. Penney court, Center court and Sears court from 11am until 2pm. You could win […]